EOFY and BAS periods generated a flood of new-client enquiries outside business hours. The front desk couldn't cover evenings and weekends — an estimated 30–40% of inbound leads went to voicemail and never converted. Partners were spending 45 minutes per day triaging missed calls the next morning.
Aria deployed as an after-hours AI receptionist on the firm's website. Configured to qualify entity type, annual turnover band, services needed (tax, BAS, SMSF, advisory), and current accountant situation. Warm leads auto-booked into a partner's calendar with a full intake summary attached.